Rocco Anzaldi, the Owner and Founder of Overcoming The Challenge, began his career as a very successful businessman in the wireless industry, for over 35 years, but everything changed when he was suddenly called upon to assist in caring for his mother, who was diagnosed with Alzheimer’s. He found out how caring for her was very overwhelming and challenging. When his Uncle and Aunt also passed from Alzheimer's, he decided to further his education in the nursing field of the Healthcare Industry at City College of San Francisco’s Nursing Program. When he did his clinical studies at Laguna Honda Hospital, caring for late stage Alzheimer’s patients, he found his passion and began dedicating his life to care for those in need of the proper care they deserve. Rocco felt that this was his calling and he should be more directed towards Memory Care for those with Alzheimer’s or other forms of dementia.
We are committed to advancing the field and set a higher standard of memory care
Over the years Rocco has helped care facilities to develop, train staff and solve care giving problems. He founded “Overcoming the Challenge”, a non-medical service, with a simple goal in mind that it is imperative that family members and/or their caregivers receive the leading edge training and skills in Alzheimer’s care.
A new language must change in the healthcare community.
Visiting some hospitals and communities, for those with Alzheimer’s, has thought Rocco, that the task we face today is agreeing which "bad" old words to throw away and finding new words that are both accurate and respectful. After all, that's what the highest quality of care matters when choosing words caring for loved ones with Alzheimer’s or other forms of dementia.
Change Diaper to Briefs,
Change Bibs to Cloth Protectors,
Change Feeding a client to Assisting with Dining
Change Behavior Problems to Behavioral Symptoms
Change Problems to Opportunities